Shows are better with friends - but sometimes, you watch shows alone. ShowChat is a messaging app that shows your friends’ reactions to scenes as you get there, anytime you watch, on any platform. It’s an asynchronous virtual watch party!
Instagram Story
Instagram Post
TikTok Profile
Working as the Social Media Intern for ShowChat has taught me the importance of creating brand-ability and developing visually appealing content for targeted audiences. Social media users enjoy seeing familiar logos, color schemes, and fonts because it creates a sense of familiarity; therefore, similarities were implemented across all platforms.
Campus Flyers
Content Calendar
Social Media Planner (Later.com)
Weekly scheduling was crucial to gaining positive engagement across our accounts. Through the use of digital planners, such as Later.com, I was able to analyze the best times to post based on our followers' and target audiences' activity. By staying up-to-date with popular trends, creating daily content was the key to gaining more followers and interest in the social platform. Additionally, posting flyers around the University of Pittsburgh, Duke, and New York City increased our engagement, as well.
Instagram Analytics Example
TikTok Analytics Example
Current Analytics
Analyzing our weekly analytics helped the ShowChat team and I plan our next steps based on the engagement received across our platforms. By focusing on the content that received the most interest from our followers and target audience, we were able to brainstorm future content moving forward.