From September to December 2023, my collegiate case competition team and I composed a business strategy to market sustainability to consumers while simultaneously utilizing sustainable marketing formats.
Consumer Data
Student Data
Interview Takeaways (Example)
Through the use of surveys and interviews, our team collected data regarding students' and consumers' views on sustainability and how often they incorporate the subject into their everyday lives. The above pages are examples of how we summarized the data through visuals, analyzations, and more.
Political and Economic Analysis
Social Analysis
Technological and Legal Analysis
Environmental Analysis
Through the use of PESTLE analysis, my team members and I investigated current topics and insights regarding sustainability to gain a better understanding of the subject. Through our analysis, we discovered different ways sustainability has already impacted the business realm, which helped us better develop our business plan and outlook on the future.
Social Media Marketing
Public Relations
Partnerships and Collaborations
Employee Engagement
Digital Advertising
Furthermore, following our research and analysis, we devised our strategy through the use of digital marketing and public relations. Through social media, businesses would have the opportunity to market their sustainability efforts through digital advertising and collaborations. Additionally, in the workplace, corporations would have many opportunities to be rewarded for their sustainable actions and engage their employees.
The finalized version of our case document can be viewed on my LinkedIn below.
